Make sure to optimize your videos on YouTube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. A good video can give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.

 Video Appeals to Mobile Users

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.