Why Build A Book Trailer

Why should authors and publishers consider using book trailers?
Here are a few reasons:
1. Video is the rage.
Check out these recent stats compiled by insivia:
• Video alone will account for 74% of all online traffic.
• 55% of people watch online videos every single day.
• 59% of executives will choose video if given a choice.
Source: http://www.insivia.com/27-video-stats-2017/

Insivia: video accounts for 74% of all online traffic.
2. We think in pictures, not words.
60-65% of us think visually.
Source: http://tumblehomelearning.com/words-or-pictures-how-do-you-think/

60-65% of us think visually.
3. Communicate your ideas faster.
One minute of video is worth 1.8 million words. That’s according to Forrester Research.
Source: http://www.marketwired.com/press-release/a-minute-of-video-is-worth-18-million-words-according-to-forrester-research-1900666.htm
Millennials are 112% more likely to share video ads.
Source: https://unruly.co/news/article/2016/05/12/millennials-112-likely-share-video-ads/

Millennials are 112% more likely to share video ads.
4. Get your message across.
We process visuals 60,000 times faster than text.
Source: http://web.archive.org/web/20001014041642/http://www.3m.com:80/meetingnetwork/files/meetingguide_pres.pdf

Humans process visuals 60,000 times faster than text.
5. Encourage action.
64% of customers are more likely to buy a product if they have watched a video about it.
Source: https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#7c7542366b53

FORBES: 64 percent of customers are more likely to buy a product if they have watched a video about it.
6. Encourage sharing.
Visual content is more likely to be shared on social media.
Source: https://www.bluleadz.com/blog/why-a-video-is-worth-two-thousand-words-or-more

7. Differentiate your message from the crowd.
This is another reason to do a book trailer. It’s also one of the reasons I did an audiobook version of the book.
It’s also the reason for yet another trailer we did for the book. This one is purely about endorsements and building excitement.

8. Broaden your audience.
Often quick videos allow a broader exposure to your work.

9. Sell more books.
This is almost always the main reason to do a book trailer.

These nine reasons may encourage you to try a book trailer. It’s fun to experiment and try new ways to reach your audience. Just remember: a book trailer, like any other effort, can also have its drawbacks. Make sure you’re as proud of it as you are of your book before you choose to release it.