Your Product Video

Why should your corporations consider using video?
Here are a few reasons:
1. Video is the rage.
Check out these recent stats compiled by insivia:
• Video alone will account for 74% of all online traffic.
• 55% of people watch online videos every single day.
• 59% of executives will choose video if given a choice.
Source: http://www.insivia.com/27-video-stats-2017/

Insivia: video accounts for 74% of all online traffic.
2. We think in pictures, not words.
60-65% of us think visually.
Source: http://tumblehomelearning.com/words-or-pictures-how-do-you-think/

60-65% of us think visually.
3. Communicate your ideas faster.
One minute of video is worth 1.8 million words. That’s according to Forrester Research.
Source: http://www.marketwired.com/press-release/a-minute-of-video-is-worth-18-million-words-according-to-forrester-research-1900666.htm
Millennials are 112% more likely to share video ads.
Source: https://unruly.co/news/article/2016/05/12/millennials-112-likely-share-video-ads/

Millennials are 112% more likely to share video ads.
4. Get your message across.
We process visuals 60,000 times faster than text.
Source: http://web.archive.org/web/20001014041642/http://www.3m.com:80/meetingnetwork/files/meetingguide_pres.pdf

Humans process visuals 60,000 times faster than text.
5. Encourage action.
64% of customers are more likely to buy a product if they have watched a video about it.
Source: https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#7c7542366b53

FORBES: 64 percent of customers are more likely to buy a product if they have watched a video about it.
6. Encourage sharing.
Visual content is more likely to be shared on social media.
Source: https://www.bluleadz.com/blog/why-a-video-is-worth-two-thousand-words-or-more

7. Differentiate your message from the crowd.
This is another reason to do a product presentation video.
It’s also the reason for yet another marketing tool. This one is purely about endorsements and building excitement.

8. Broaden your audience.
Often quick videos allow a broader exposure to your work.

9. Sell more products.
This is almost always the main reason to do a product presentation video.

These nine reasons may encourage you to try a product video. It’s fun to experiment and try new ways to reach your audience. Just remember: a marketing package, like any other effort, can also have its drawbacks. Make sure you’re as proud of it as you are of your architecture before you choose to release it.