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Advertising will focus the attention on a specific product or service you want at the forefront of your sales virtual website mall marketing operations.
To help you decide when and where to post your videos depending on what stage of your marketing plan you’re working to improve, we’ve put together a list of 20 different places you may want to post your videos to increase your viewership, build brand awareness, and drive more business. Let’s dive in.
Where to Post a Social Media Created by Digital Mind Coach
1. Your website – No matter where else online you post your video content, your videos should live on your website. We’re not just talking about one “About Us” video and that’s it – you should create a place, like a company blog or news page, where you regularly share video content.
2. Your social media accounts – Your company’s Twitter, Facebook, LinkedIn, and Instagram pages are all critical places to share your latest video content. In addition to boosting posts and running your videos as advertisements, you need to post (and repost) your videos on these accounts. We’ll get into the specifics of how to use video on each platform below, but if you’re just starting in video marketing and wondering where to feature your video, your social accounts are an obvious given.
Where to post a video to attract more visitors
3. Facebook and Instagram – Facebook and Instagram are both technically owned channels, which means posting videos to your account usually engages and nurtures those who already follow you. However, since advertising on these platforms is such an instrumental tactic for reaching new audiences, posting your video on these sites is also crucial in attracting more viewers. Between the two of them, they’re the first and third most popular social media sites in the world.
4. Tumblr and Twitter – While not related in the same way as Instagram and Facebook, Tumblr and Twitter have similar functionality when it comes to attracting new visitors using hashtags. Try turning your video content into short GIFs and memes to get others sharing it alongside popular tags to promote your video uniquely.
5. Yelp – Yelp is a great tool for attracting new would-be customers, especially because it will be one of the first places new visitors look to when trying to find more information about you or related businesses in your area. Providing professionally produced video content on your Yelp business listing is a great way to stand out, attract more visitors, and get more walk-ins or scheduled appointments.
6. Reddit – Reddit has millions of users and almost as many subreddits, which are niche communities inside of Reddit. The basic video subreddit can be a good place to submit your video, plus any industry-specific subreddits you can find relating to your video topic. Just remember to join the community and contribute to it instead of just posting a video and expecting the views to roll in.
7. TripAdvisor – In the same way that posting a video on Yelp helps you get local business, posting a video on TripAdvisor attracts tourists, those planning trips for work, or locals looking for new opportunities in their area. TripAdvisor is a better choice for businesses with physical locations like restaurants, bars, and more area-specific experiences and attractions, but it’s always good to have more reach.
8. Dailymotion – Dailymotion is a French-based video-sharing website that allows users to view, upload, and browse videos by searching tags, categories, channels, or user-created groups. Posting your video content on this site is a good way to attract different eyeballs than those on YouTube or other social media sites, so if you’re looking to diversify your sources of new leads, try posting here.
9. Imgur – A good site for hosting your video or GIF content, posting to Imgur puts your content in front of another active community that can increase virality similar to Reddit. A lot of content posted to Reddit is hosted on Imgur. You can upload your videos to Imgur as private, but making them public allows them to appear to the entire Imgur community at large.
10. LiveLeak – LiveLeak is a video sharing website that lets users publish videos mainly related to politics, war, and other world events, though users are free to post any content they want. You can use this site as another source for spreading your video content to new audiences.
11. Mix – The successor to the now gone StumbleUpon, Mix is a curated version of StumbleUpon where content is organized by interests, and users can create their collections similar to Pinterest or Tumblr boards. While this is a new platform, its format combines likable elements of other popular ones and has a built-in user base of die-hard StumbleUpon fans who stuck with the company after the brand switch. To take advantage, create public-facing collections where you can post links to your videos.
Where to post a video to engage more followers
12. YouTube – Posting your video content on YouTube might seem obvious, as YouTube is the second largest social media platform and one of the first video-specific platforms. But posting on YouTube isn’t really about posting one video and expecting the audience to come to you. While running ads there can count as attracting new viewers, posting on YouTube is more about engaging visitors and curating a community on your channel with bi-weekly or at minimum bi-monthly uploads. Try hosting your videos on YouTube on a schedule, and use the company’s new hashtag features to attract a steady stream of new viewers at the same time.
13. LinkedIn – LinkedIn is a great professional social networking tool, and since they have prioritized video, posting videos on your account has become a key indicator of an actively used LinkedIn profile. Embed it natively within the LinkedIn platform instead of using external links to YouTube, and your video will reach a larger amount of your contacts’ screens.
14. Vimeo – Vimeo is one of the most popular and user-friendly video hosting platforms on the internet, and differs from YouTube in some pretty big ways. Because Vimeo’s brand emphasizes creativity and higher caliber productions, you’ll want to place your best videos on Vimeo to engage with other user-creators on the platform who might be more interested in your content’s artistic merits over its promotional aspects.
Where to post a video to nurture more potential prospects
15. Your Marketing Emails – Email marketing is still one of the strongest drivers of sales conversions because you’re marketing to warm leads. These are leads that’ve already been attracted and engaged, and are in the consideration stage looking for a reason not to say no. By using your video content in your email marketing, you can provide more value to convince your customers to say yes and give you a chance.
16. Instagram Stories – Instagram Stories work slightly differently than just posting on your main Instagram newsfeed, and so they’re worth thinking about differently. Instead of attracting new viewers, Instagram Stories are more for nurturing relationships with your current followers. This is a great place to preview a video or share it in short micro-snippets, as well as sharing daily video content, whether it be behind the scenes footage or quick tips and tricks that you can shoot on your smartphone and upload directly.
17. Pinterest – Posting a video on Pinterest as part of a curated content board is useful for nurturing your audience as well, especially if your brand or product fits the demographics that are already using Pinterest regularly, like the DIY, beauty, fashion, and travel enthusiasts. You can even ask followers to re-pin your video to their own boards if they feel so inclined.
18. Medium — Including your video as part of a public branded blog on Medium is a great way to nurture readers who have been following your blog and add value that may incline them to become a customer. While you may have your own blog on your company website, republishing a version on Medium where the Medium community can view, comment, and “clap” (the Medium equivalent of the like) can also attract new audiences, as well. Embedding video in your blog is a great tool to get both the blog and the video seen by more people.
19. Instructables – If your video is a how-to guide or tutorial, you may be able to share it effectively on Instructables. The site is geared toward DIYers and those who take projects into their own hands. Only a certain type of content is acceptable on the site, but if yours fits, it’s a great place to show your video to an interested audience, and the type of content on Instructables is exactly the video content that’ll help you nurture more would-be buyers into becoming customers.
20. LinkedIn Groups – Posting your video on a public or private LinkedIn Group is a different way to take advantage of the new video features on LinkedIn. In particular, using LinkedIn Groups to build a network of potential customers or brand partnerships by nurturing relationships over time is a great way to find new leads. You have to contribute something meaningful to the groups, so make sure you’re commenting and interacting with the group as a whole, and that any video you post is providing value to the community instead of being overly promotional.
And that’s it! There are tons of other places you can publish your video, but use this list as a starting guide for any new video content you create. You never know where your content will resonate more with an audience, so give them a try and see what works!
At Digital Mind Coach we try to control the capital costs to generate a high-quality video.
The 7 Key Elements of Post-Production
1. The Rough Cut
Before anything else, edit together your visuals to create the rough cut of your video. This is where you scour through all of your footage, categorize it, and start selecting which shots you want to use to assemble the video. You’ll want to research editing software like AVID, Adobe Premiere, Final Cut Pro, and more to see which is right for you. Using editing software, you’ll select your footage, cut it up, and splice it together.
Most likely, you’ll have an agency like Digital Mind Coach do this editing for you, or hire your freelance or in-house video editor.
When you have a rough version of your video put together, you have what’s called an assembly edit. You don’t need to add any music or special effects just yet, though you can edit to a temp track if your video has no dialogue or voice over. We’ll cover all of that in a moment.
If you hire an agency like us to do your post-production, we’ll usually share the rough cut internally and get a round of internal notes from the team to share feedback and try to make the best-looking rough-cut possible. After that, it’s time to share it with you!
If you’re editing your video on your own, the best thing to do is screen an early cut with your internal team before deciding your rough cut is done.
2. The Picture Lock
Once you have a rough cut of your video, the next step will be to achieve a picture lock. Picture lock is the stage in the post-production process where all of the shots have been locked into the proper order, essentially “locked in place.”
In traditional movie production, this means it’s ready for the sound and visual effects editing teams. However, if you’re creating your video, you’re likely to change things after adding music and voice over, especially when syncing the two. Before completing a picture lock, watch your video with the music and voiceover you want over it to make sure it edits together well.
If you’re incorporating visual effects into your video, provide a lower quality rough mock-up of the visual effects shots to help you visualize where the effects will come in, especially if a shot is going to be completely VFX. If you don’t account for it in your picture lock, it can throw off your video’s flow after adding in music and sound effects.
3. The Sound Mix
Now, you can begin the sound mix, where you edit together different audio tracks for your video. This is also done through video editing or sound mixing software. The different sound elements your video might have include: dialogue, where featured actors or interviewees speak on camera; sound effects, like a doorbell or dog barking added after the filming is done; music, in the background of what’s happening on-screen; and voiceover, where someone off-camera talks over the images of your video.
For some audio elements, like voiceovers or sound effects, you’ll need to record them separately. That’s because you need a soundproof place to get clean audio. Sometimes, you might even need to re-record audio like dialogue that you captured on your production day, due to cars honking, dogs barking, or other unwanted sounds in the background.
As we mentioned in our production day blog, sound quality = video quality, and nothing make a video worse than bad sound. If you don’t know what you’re doing, make sure you work with someone who does! Otherwise, your video views will be dramatically reduced, and we aren’t being dramatic when we say dramatically!
Pro Tip – When working with music, make sure you’re working with music that’s been cleared to be used by you, or you’ll run into copyright issues once it’s online.
4. Visual Effects
Now it’s time to add your visual effects. By now, you should’ve already mapped out where you want your visual effects to go in the pre-production phase, which you can read more about here. If done correctly, you storyboarded these shots and planned for where the effects will go during your production day. If not, it’s still possible to add effects after the fact, but it can often be tricky and limiting when added in late.
The most common visual effect you might use in your video is animation. If you’re confident in your ability or are working with someone capable of advanced special effects, you can also use CGI modeling, where you create unique 3D rendered objects or models or objects or characters using special visual effects software to add to your already filmed shots.
Sometimes, all the visual effects you need the amount to something very simple, like adding a filter, or a fade in or fade out to your video. These effects are usually available inside whatever video editing software you use. Other times, all you need to add is some text, which is what the lower third is for.
5. Lower Third
If you’ve watched any news broadcast, documentary, or interview, you’re already familiar with the lower third — it’s the text that’s added onto an image or shot positioned in the lower third of the screen. These lower third titles are used to provide contextual information, whether it’s the name of a new location, a person’s occupation, or other relevant additional information. For example, in an interview, the lower third will usually feature the name of the person being interviewed, as well as their relevant role or job title.
Client: Kootenay Rural Internet Creston BC
Lower thirds are meant only to convey information and should be as little distracting as possible. Consider using text-only lower third titles to get straight to the point; however, if you’re trying to get a point across, there can be room to add a little animation or design to a lower third to make it pop. Especially if it’s important for convincing the person watching the video to take any action or pay attention to specific detail. Just remember to follow the general rule: less is more!
6. Color Correction
Finally, when all your visual effects and lower third titles have been implemented, it’s time for color correction. Color correction is the process of altering the color of the light in each shot with digital filters so each shot matches one another. These corrections include fixing exposure problems, where too much light is in one shot and too little light is in another; or white balance issues, where the color of the light just doesn’t match.
You want your video to flow together nicely. In the same way, you want your audio levels to be equal, you want the visuals to all look as similar as possible, so no individual shot sticks out as jarring or of lower quality than another. When done correctly, no one should even realize any editing has been done.
7. Title and End Cards
The last step is adding any additional title or end cards. End cards are a title graphic placed at the end of your video. You should be familiar with the concept of end credits, as filmmakers use them at the end of each film to give credit to everyone who worked on a film. End cards in digital videos are similar, but usually promote the brand in question. They’re not necessary, but maybe a nice way to remind the viewer of your brand.
You’ll typically use the end card to highlight your brand’s name, logo, and any additional links, like a homepage, discount link, or email sign-up form. The end card should also encourage viewers to take an action using a CTA (call to action), like “Shop Now,” “Visit Us,” or “Get Started!”
Client: Anderson Music Creston BC
With all seven of those elements implemented properly, you should now be finished with post-production and have a complete video ready to post! If this video production phase seems complicated, that’s because it definitely can be. If you don’t have the right skills or the right team members to tackle it all, don’t be afraid to look for outside help. It’s always better to hire a professional than churn out a cheap, low-quality product because you didn’t have the adequate resources.
Keep in mind, the best way to get it right is to get it right early on. You should have a fully documented video making strategy before you even begin. If you’re just starting your video production journey today, let us help you! Schedule your first creative call with our Executive Producers, and let us help you get it right from the get-go. From pre-production to post-production, we’ve got you covered.
Let us create a high-quality video for you today!
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