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The main difference between coaching and consulting is that coaching pulls out answers from the client while consulting tells the client what to do. Coaching is the building of capacity. When you coach, you explore possibilities. The role of a coach is to work as your equal.

Digital Mind Coach Client Advertising Tivoli Theatre Clientele

Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

smartphone-video-viewer-preferences-google

The growth of mobile video means, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.